Yelena Loguiiko’s vision of femininity and beauty focuses on artistically emphasising
characteristic elements of the body without overpowering its natural features creating
a classical yet quirky look. Sensual fabrics such as wool and soft jersey form the evening-
andcasual wear collection, with coats, jackets and accessories to match, all designed and
produced with great attention to tailoring detail.

Yelena’s collection draws inspiration from history, art, the cultural heritage of European
nations and contemporary influences, which come together in her eclectic garments. She
aims to design for customers who fully appreciate the brand goals: are instantly attracted
to clothes with a distinct and individual look and refined tailoring, wish to express
themselves though a strong, personal style and expect products of the highest quality.